The Effect of Varnish on Your Full color Printing

How we see Varnish
What is usually most noticeable about a varnished piece is the general crispness of its illustrations, typography and the depth and saturation of its colors. Furthermore, certain images tend to stand out, by comparison, while others recede. This latter effect is produced by variable [...]

Using Color & Coatings in the Printing Process
You can use cmyk color and the Pantone Matching System when extra colors are required by setting up extra spots colors as plates in your digital file.
You can also use cmyk color as opposed to RGB to print images but the colors may fluctuate. Cmyk inks can [...]

Brochure Printing and Design Shopping Tips

Brochure printing is a practical process for any business. There are a large number of printing companies that compete for printing jobs, often getting a second or third opinion can often save, money, increase commercial printing quality and net you added extras that you would not otherwise have been [...]

Ideas For Designing Your Company Annual Report
The company annual report design process is subject to a number of strategic, conceptual, annual, temporal, and regulatory constraints. The success and acceptability often lies in the designer’s ability to feed all channels of information into a suitable aesthetically pleasing graphic masterpiece. Having the fortitude to connect all phases [...]

How I Scaled The Printing Industry
Having been in the print and litho business for 29 years I have had the joy of witnessing the revolution of digital evolution.
I have climbed the ropes in this industry
In 1978 I started as a clean-up man which involved sweeping floors, tables, toilets, sinks, you name it [...]

Glossary of Offset Printing and Finishing Terms
A gift for my printing friends. Below I have prepared a list of the commonly used printing terms in commercial printing.

ACCORDION FOLD
Having folds like the bellows of an accordion, created by the paper being folded two or more times in a parallel direction.

BACKING UP
Printing the opposite side of a [...]

The Paper Paper Making Process
The paper making process starts with logs that are debarked. Once they have had the tree bark thoroughly removed they are turned into wood chips and then placed in digesters. The best way to describe a digester is like a huge pressure cooker. This cooking process separates cellulose [...]

What Makes Us See Colors Differently

What Influences the Appearance of Color?
Environmental changes in which color is seen influences perception of color.
To be more specific the following conditions influence our perception of color:

The color quality of light under which colors are observed.
The proximity of other colors to the color or colors we are observing. Or [...]

An Explanation of Color
Color is light. Light is a form of energy and, according to theory, travels in waves. Light waves emanate from a source such as the sun, a light bulb, a white candle, etc. In any of these sources of light, there are many different wavelengths. Wavelength is measured from crest to crest [...]

Light Transmission and Reflection
What is Color and How it is Seen?

Light waves reach our eyes in a number of ways: directly (when we stare into the sun or a light bulb), or indirectly (when light waves pass through a transparent object held between the source of light and our eyes (called transmission) or when [...]