Business Card Design and Printing

 

Paper and Ink Together

Bookmark This Page

DIMENSIONS OF COLOR
THE INFLUENCE OF THE PROXIMITY OF COLORS TO THE COLORS WE ARE OBSERVING AND THE INFLUENCE OF BACKGROUND BRIGHTNESS

Before going further, we should mention that color has three important dimensions which are:
HUE- that characteristic of color (that we call red, green, yellow, blue and so forth). By measurement it may be assigned a dominant wave length.


dimensions of colours

VALUE- the lightness or darkness of a color as
measured against a scale running from white to black. Hence, we have light blues and dark blues, or light red, or dark greens, and so forth.


CHROMA- is descriptive of hue purity or
cleanliness, which is another way of describing intensity or saturation. Thus we might call a color "pure blue" as distinct from a "grayish blue".

he visible spectrum. Each of the subtractive primary colors represents two-thirds of the spectrum, which they must do in order to make the subtractive process work efficiently. (Figure 6)

Color and Paper

  CHAPTER 1: CHAPTER 2:
 
  CHAPTER 3: CHAPTER 4:
Relevant Links
Search for Templates:

May 2008
M T W T F S S
« Apr    
 1234
567891011
12131415161718
19202122232425
262728293031