A catalog of catalog design- Conceptualization

Thumbnail sketches can be used effectively to transfer conceptual thoughts to a more visual form.

These simplified drawings should be accurate in scale to the proposed catalog format.

The explanation of conceptualization is simpler than the word itself implies..lt is the mental (or thinking) process that should take place before pencil is set to layout pad. This uupfront thinking time” is vital to the flow of the catalog, and can help to insure that the presentation reflects a point of view and a personality. Thoroughly conceptualizing a catalog will provide those important small touches that will identify a catalog to the consumer, either in the planned use of subtle props and accessories, or in the selection of specific backdrops for photography, or even in the application of a sense of humor to the pages of the “paper store".

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