A catalog of catalog design- THE ROLE OF PAPER IN CATALOG MARKETING

A wide range of choices of paper is available to meet the diverse needs of the catalog industry. From free sheets to ground wood, from blue-whites to creamy tones, and from gloss to matte, papers are specifically and carefully produced to offer differences in opacity, bulking and surface reproduction. The selection of paper for a catalog is as reflective of image and personality as is the design of the book.

The Warren Paper Merchants are available to help you determine your catalog paper needs. They will work with you to prepare your specifications, providing guidance and direction for basis weight, grade and availability, as well as printed samples and dummies for comparison. Give them a call, and add their input to the professionalism of your creative team.

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