A catalog of catalog design / 29_r2

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A catalog of catalog design- COMPREHENSIVE LAYOUTS

Eddie Bauer’s Winter ‘84 Catalog was selected to show interesting design solutions to multiple products. At a glance you can see how the catalog’s personality comes through. The spreads are busy with merchandise, but are well planned to accomplish outdoors showmanship consistency. The pace is varied by the free-flowing design and with the occasional use of a decorative border across the top. The spreads work well as visual units, using the entire 2-page display space effectively. Eddie Bauer’s institutional cover format is recognizable with outstanding nature photographs each issue.

Thumbnail sketches work very well as a preliminary approval step to be sure that the creative staff understands the objectives and is on the right presentation path. Merchants are creative and visually oriented, and are quick to grasp direction from rough thumbnail sketches. Once an approval is obtained on basic direction from thumbnails, the actual to-size layouts will go much more quickly and smoothly.


	Professional Commercial Photography Hints and Tips

All information has been digitally prepared by Reprotech Printing and Digital Media Services. The source of all graphics and text has been obtained from S.D. Warren, "Catalog of Catalog Design"

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