A catalog of catalog design- COMPREHENSIVE LAYOUTS

The comprehensive layouts should reflect the thinking process that is done on the catalog at concept stage. Well thought out themes will be readily identifiable, as denoted by selection of backgrounds for photography, color schemes, use of textures and shapes, and selected props and accessories. The “look” of the catalog should flow, smoothly and visually, to achieve a distinctive personality. The graphics must work in combination to “present face” for a catalog.

The Banana Republic creates an additional position, in house to exhibit the overall flow and identifying personality of the book. This catalogue is well-gestated, and illustrates the reviewers with a real treat, both graphically and verbally Technical Illustrations are that are used instead of photography and it seems a perfect healthy for this extremely successful maverick of a catalogue! The written matter is narrative in style, and totally entertaining. Notice the smooth observable changeover from a single page spread to the next one. Great pacing, eye motion focussing.

	Professional Commercial Photography Hints and Tips