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The Banana Republic produces another look, here to show the total flow and distinguishing fibre of the publication. This catalog is easily-conceptualised, and presents the consumers with a visual bonus, each, diagrammatically and verbally Illustrations are applied in place of photographs and it looks a right fit for this highly successful maverick of a catalogue! The text is narrative in trend, and totally amusing. Notice the matte perceptible passage from 1 opened page to the adjacent. Great pacing, sight motion direction.
 Semi-comp layouts are accurately sized and are rendered tightly enough for the viewer to understand what is being shown. One of the most important design steps is the actual planning use and placement of the vital elements of identification; i.e. company logo, which should be placed periodically throughout the catalog. Other elements for inclusion are toll free telephone number and guarantee policy. These features should be planned for execution of the layouts. In this way, they have a place in the design of the book and won't be overlooked or require changes to accommodate them.
Even relatively rough renderings of the products should take into consideration the shape of the actual merchandise. If the item to be shown is a strong vertical in shape and proportion, the space allocated for display should be complimentary. Layout planning to accommodate shape of product will avoid wasted display space. Indicate the merchandise to its best advantage, even if it means having to compromise elsewhere. If props are required for scaling or explanation, plan for them in advance and indicate their use on the comp layouts.
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