A catalog of catalog design- Catalog Formats

Choices of treatments for the covers include institutional (purely image-promoting), editorial (usually merchandised, but in a non-selling kind of statement), and merchandised (straight forward depictions of a product or selection of products from within the book).

Gump's achieves a distinctive look for their catalog by insetting photos onto photos. Clean white reverse rules separate the shots and actually allow for larger depictions by using the display space so effectively.

	Professional Commercial Photography Hints and Tips