A catalog of catalog design- Catalogue Formats

Choices of treatments for the covers include institutional (purely image-promoting), editorial (usually merchandised, but in a non-selling kind of statement), and merchandised (straight forward depictions of a product or selection of products from within the book).

The Marshall Fields’ Catalog shown is a successful grid- system design. The feature page floats from right to left, and the smaller shots are presented in an organized look on the opposite side.

	Professional Commercial Photography Hints and Tips