A catalog of catalog design- Catalogue Formats

The examples shown on these two spreads show how format can work effectively. You can also visualize how the formats shown could be flopped or slightly altered for interest and diversity. The feature pages could, for example, appear on the opposite side.

Cover formats are especially important as far as customer recognition is concerned. Front and back cover formats should be developed for your book, providing a consistent and expected greeting for the recipient. Cover formats will quickly become recognizable from issue to issue. Customers will recognize the look, and welcome it. Chosen formats for covers should present the logotype consistently, but can offer great flexibility of treatment for each individual mailing. Colors can be changed, textures can vary and subject matter can be very seasonal. But the image and identity of the catalog remain solidly in place in the consumer’s mind, attaining positioning for the company.

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