A catalog of catalog design- Catalog Formats

CATALOG FORMATS.
Established formats lend catalogs identity and continuity. Their use becomes recognizable to consumers, and helps to establish credibility as well as personality. It is important to be able to conceptualize a format that works well for your catalog and for your customer, without sacrificing design flexibility.

Formats should be loose enough to provide general design guidelines with few restrictions. Thumbnail sketches are helpful in determining an overall direction for format, at the same time providing a good feeling of the flow and impact of the entire book.

Four basic spread designs should be enough to establish format for a 32 or 36 page catalog. The four selected spread designs can be diversified throughout the catalog by flopping (or reversing) the composition. They may even be turned upside down for additional flexibility, and still will blend into the rest of the book.

	Professional Commercial Photography Hints and Tips