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A catalog of catalog design/23 r2 c2

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A catalog of catalog design- Catalog Formats

 

DETERMINING FORMAT
• Test the flexibility of your format by turning the tissue tracing over. This will allow you to see if the layout will work well when flopped.
• Establish your cover format by thinking ahead to the next series of catalogs. Can you depict seasonal changes within the framework? Will it become a recognized look for you? Does it reflect the personality of the catalog?
• Try to avoid getting locked into a grid system format. While there is some degree of flexibility you are still more restricted design-wise than in a free- flowing format.
• Have you allowed for incorporation of the logo on some of the spreads? And for the toll free order number

Catalog Formats
Henri Bendel’s catalog, Bendel’s-By-Mail, is designed with a flexible, attractive format which allows the merchandise to shine! A full page feature shot can fall either on a right or left-hand page, flanked with a square-cut mini-feature and a refreshing silhouette. The models are beautiful with a pensive mood reflected.

Professional Commercial Photography Hints and Tips
   


 

 

All information has been digitally prepared by Reprotech Printing and Digital Media Services. The source of all graphics and text has been obtained from S.D. Warren, "Catalog of Catalog Design"