A catalog of catalog design- Catalog Formats

DETERMINING FORMAT
• Test the flexibility of your format by turning the tissue tracing over. This will allow you to see if the layout will work well when flopped.
• Establish your cover format by thinking ahead to the next series of catalogs. Can you depict seasonal changes within the framework? Will it become a recognized look for you? Does it reflect the personality of the catalog?
• Try to avoid getting locked into a grid system format. While there is some degree of flexibility you are still more restricted design-wise than in a free- flowing format.
• Have you allowed for incorporation of the logo on some of the spreads? And for the toll free order number

Henri Bendel’s catalog, Bendel’s-By-Mail, is designed with a flexible, attractive format which allows the merchandise to shine! A full page feature shot can fall either on a right or left-hand page, flanked with a square-cut mini-feature and a refreshing silhouette. The models are beautiful with a pensive mood reflected.

	Professional Commercial Photography Hints and Tips