A catalog of catalog design- A Comparison of Design Techniques

The Lew Magram Booklet instances traditional conception with maximal simple mindedness. A digest sized booklet, the LM plan of attack is one of showing the style merchandises in a aboveboard way on attracting, foxy-looking models. Backgrounds are mainly no-seams. Thinly ruled black edges are used to ground the light-tone photographic textures on the page spread.

‘Body-English’ helps hold the reader’s attention on each spread. The models’ poses are well selected to direct the eyes of the customer around the pages of the Lew Magram book.

	Professional Commercial Photography Hints and Tips