A catalog of catalog design- A Comparison of Design Techniques

The use of stylish, oversized cap lead ins work well for Lew Magram in directing attention to the descriptive copy. Columnar copy treatment provides a sold foundation of product information without detracting visually from the photography.

The Lew Magram Booklet establishes traditional layout with uttermost simplicity. A digest sized book, the LM approach is one of presenting the fashion products in a direct way on invoking, sassy-looking models. Backgrounds are chiefly no-seams. Thinly outlined pronouced edges are practiced to ground the lighter•tone graphic images on the reader's spread.

	Professional Commercial Photography Hints and Tips