A catalog of catalog design- A COMPARISON OF DESIGN TECHNIQUES

Free flowing design is looser and less structured than the grid system, and usually more creative. It is done on a spread by spread basis, although it is desirable to use formats, even for this free-wheeling approach to catalog design. Free flowing design is generally favored and used by the more upscale catalogs. There does appear to be a connection between application of creativity in catalog marketing and resultant sales and persuasiveness.

Grid system design, just as the name implies, is a matter of dividing the space of the pages into grids. The sizes of the photographs can still vary, but will vary mechanically, usually from 1/8 page to ¼ page to ½ page to a full page depiction. The format is quite tight, and may be considered restrictive by designers.

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