A catalog of catalog design- Pacing and Pagination

The Winnebago American Adventure Catalog demonstrates a unique style of design and pacing that was conceptualized to enhance credibility for Winnebago as an authority on outdoor activities. Every other spread is editorial in content, showing merchandise in use in a nature setting, accompanied by purely editorial copy to enhance the ambiance of an outdoor lifestyle. Each spread that follows an editorial depiction shows the same products in focused, individual selling mode. These merchandised spreads are open and light, with descriptive selling copy used in cut fashion. The entire catalog was photographed on location in Beavers Bend State Park in Broken Bow, Oklahoma by The Photographers, Inc.

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