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GUIDELINES FOR PAGINATING A CATALOG
• Give your catalog some air (and breathing room to your customers) by varying the numbers of items on each spread. You can “heavy up” on one spread in order to “lighten up” on another.
• If items are paginated along a lifestyle theme, be consistent to that theme and don’t force a product in just because it fits in the space.
• Logic or use may dictate pagination. Items for a certain room (bedroom, bath, kitchen) may be grouped together, as can related products or accessories for the office. Fashion garments that mix and match, along with appropriate accessories combine to create a logical, useful pagination.
• Choose merchandise for feature slots that are unique, either because of design, exclusivity, price point or topicality.
• Paginate considerately, with the consumer in mind.
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