Just as with eye movement direction you can guide the catalog customer’s eyes around a spread, with pacing and pagination it is possible to control (to some degree) the speed at which a person browses through the book. Feature pages and mini-features can function like punctuation in a paragraph of words. Interesting treatment of merchandise can slow or stop the readers’ attention as they go through the pages.

Space allotment has a lot to do with pacing and its potential impact upon the consumer. By giving an item an important space assignment, either in size or position on the page, you are making a statement as to the importance of the product. Your inherent authority as the merchant is accorded to you by the consumer. If you say that an item is important, by your depiction and attention, customers are prepared to accept that implication and then to consider it long enough to make their own judgment.

	Professional Commercial Photography Hints and Tips