A catalog of catalog design-Eye Movement Direction

Saks Filth Avenue’s SFA TODAY Catalog utilizes eye movement direct ion beautifully in the attitudes of the models. Starting on the front cover the directionality or the pose of the model (and the direction of the glance of her eyes) leads the reader right into the pages of the book. The use of tightly cropped close-ups adds drama to the presentation and holds interest on the spread.

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