A catalog of catalog design- Eye Movement Direction

Props can help direct the eye from one shot to another, just as the merchandise and the models can. A flower laid beside a picture frame not only scales the frame for size, but also leads the eye by the direction of its stem and leaves. Cookies laid beside a cookie jar can direct attention down into the next shot. A pen beside a desk agenda directs the eye into the pages of the agenda calendar, as well as on to the next photograph or down into the descriptive copy.

The composition of the two spreads used here to describe eye movement direction also illustrates the theory In addition to the samples chosen to show its use, study the way in which the graphic elements are combined, providing directional now and guidance for the eyes.

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