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A catalog of catalog design- Eye Movement Direction

Eye Movement Direction

 

Silhouette, or outlined, photographs can also be used directionally. Silhouette photos on catalog pages are most effective and believable when a soft drop-shadow is used. This should be planned for in photography shooting, using a white no-seam background and lighting accordingly to get a shadow of grey. The shadow adds dimension to the depiction of an outline shot. Without a shadow, the effect is like a flat paper doll that has been pasted on the page.

 

Professional Commercial Photography Hints and Tips
   

 

 

All information has been digitally prepared by Reprotech Printing and Digital Media Services. The source of all graphics and text has been obtained from S.D. Warren, "Catalog of Catalog Design"

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