A catalog of catalog design- Eye Movement Direction

Models should be used to help contain the reader’s attention within the spread. If they are located on the far outside edges of the spread, they should be facing into the center of the book, at least with the attitude of their body and with their glance. When the models are facing out of the book instead of toward the gutter or even straight ahead, attention is led off of the page. With little encouragement, intended or not, the consumer is quick to flip to the next page, and the chance of a sale on the previous pages was lost.

	Professional Commercial Photography Hints and Tips