Many times the merchandise itself may be directional in shape, as in the case of shoes. Because of their shape, shoes can function almost like a visual arrow. Other products are equally directional in shape; bottles are distinctly vertical, leading the eye straight up or down; the spout of a teapot, pointed in the right direction, can lead directly into the next depiction; the belt of a microfazer can act like a visual slide from one photograph to another, if composed properly.

	Professional Commercial Photography Hints and Tips