A catalog of catalog design- Eye Movement Direction

In design, this is accomplished by the composition of the photographs and copy. One depiction is usually larger than the others on the page, and could be called a feature or a mini-feature. This provides a starting point for the reader’s perusal of the spread. Then, whether the eyes are led from left to right or from right to left, there is a logical and directional visual guide to encompass every depiction.

The direction can be circular in shape, or it can curve around the spread in a sweep. The important thing is for each piece of merchandise to ha~ a chance to be seen. The white space of the paper can also play a role in eye movement direction. If the frame of the paper is strong and directional, it will aid in helping to direct the customer’s attention.