To conclude, folks...what I't saying is a company card is a small rectangle of paper with everything you wish to communicate cleanly composed. If you believe it is a piece of card well then so will the people who receive it will perceive the same thing. Consider it as a portion of your marketing blend. It is more certain your personalized card will assist business people contact you when they are ready to buy your product or service.
Special typography preparation
Special typography treatments can be attention getting and can enhance a themed spread. Sometimes a hand lettered or specific calligraphic headline can be just the ticket to punctuate the graphic format. Or perhaps wrap around copy is selected to use with silhouette product depictions. There is an infinite variety of choices at our design disposal, but we should caution ourselves when making use of these graphic gymnastics. Are they really necessary? Do they add to the impact of the visuals without taking away from the merchandise offerings? Does their use accomplish continuity? Have we used them consistently or inconsistently?
Just as merchandise is measured by selection criteria for inclusion in a catalog, so should these special design techniques be considered? Analyze their use during the conceptualization stage. That way, if you plan to include them, they will have a role to play from the beginning, and your development plan will have a place for them.
